If you’re planning to be in the online business world, protecting your intellectual property is critical.
Having the knowledge of how to do that will only ensure that you’re smarter about your IP from day one.
© vs. ™ vs. ®
Do you know the difference between a copyright and trademark and what is best for your content? You will now! And that's just the beginning. You'll get the ins and outs of smart business strategy and how that comes into play when naming your online product - and why securing a Trademark is critical to protecting your online business.
HOW TO APPLY
Most think the process starts with applying, but you have to do a little work before you get on the system. You'll be fully prepared before you jump on the system to apply. And when you do, you'll get a guided, over-the-shoulder view of an actual application. It's about as close to Done-For-You as it can get. And once it's filed, that's just one less thing to worry about.
HOW TO PROTECT
Hooray, your content is Trademarked! But...now what? Well, there will probably be some people infringing upon your registered trademark - unintentionally or otherwise. But don't worry, in this course, you'll learn exactly what steps to take - from no-cost to low-cost - in your journey to protecting your intellectual property - your newly acquired registered trademark.
The Trademark NavigatorTM is the Complete Guide to securing the right trademark for your online product!
With The Trademark Navigator, you can easily apply for your online trademark without the cost of a lawyer.
And with the confidence that you know what you need both now… and in the future.
Think of it This Way...
If you build your course without first protecting it and later find out someone already has the Trademark, you'll have to...
RENAME your course
RERECORD your videos
REDESIGN your downloads
REDO your sales page
REWRITE your entire onboarding sequence
REWORK your social media posts
What’s the cost of having to redo your ENTIRE course?!
I Want to Help You Succeed
Hey there! Molly here! Who am I? I'm a speaker and course creator. You can tell by the picture. That's what we do. We hold coffee cups in cafes and smile like we are having a blast. In my case, the cup has tea. And truth be told. I am having a blast.
I've spent much of my career working with, and speaking to, Executives and Leadership Teams. And then I caught the online course bug.
I realized that my background running Marketing and Strategy for Technology companies made me perfectly positioned to be successful in online courses. Because what is an online course? It's information put together strategically on a technology platform and sold to the right audience. Marketing. Strategy. Technology.
So now I help people create online products and protect them!
Insight From an Experienced Trademark Attorney
Well, hello! I'm Jeff and I've been practicing Intellectual Property Law for more than 20 years.
Whether it's registering trademarks, dealing with trademark disputes, or handling copyrights, patents, and trade secrets, there's not much I haven't seen.
I started my career in the Bay Area, Silicon Valley to be exact, the hotbed of technology - where entrepreneurial ventures grew into large corporations.
While the size of the company changed, the importance of protecting their intellectual property didn't.
I'm excited to be here for you as a resource to help you understand what it takes to apply for and secure a federal trademark for your online product.
INSIDE THIS PROGRAM YOU'LL FIND...
The fast path to trademarking your online product
Everything you need to think about BEFORE you spend time and money applying for your trademark.
Researching Your Mark
Methods of research to ensure you don’t miss what’s already out there.
Trademark Class Primer
Discover how the USPTO organizes trademarks and learn exactly what you need to do before you get on the USPTO system to apply.
How To Apply | The Step-By-Step
The step-by-step to filling out your trademark application online.
Tracking Your Progress
What happens after you apply and what you need to do next - including the ultimate Trademark Tracker.
Friendly Email Strategy to Enforcing Your Trademark
A quick, easy, and inexpensive first step to defending your trademark once you’re granted registration.
Questions? We've got Answers!
Do I need to hire a Trademark Attorney?
How long will it take for the Trademark to become mine?
How do I determine if I need to register for more then one Trademark class?
I already have a Trademark Attorney. Do I need this course?
I'm stuck! Where can I get more help?
You've worked hard on your online content. Now protect it!
So many course creators don't know where to start when it comes to Trademarking, so they just don't do it. Let me help you protect your product, so you can launch worry free!